Gilpin Advertising Panel
All meetings are held in the Historic Gilpin Courthouse at 203 Eureka St. in Central City, unless otherwise noted on the agenda. Meetings may be canceled or rescheduled due to lack of business or poor weather but will be held quarterly on the third Thursday of the month (January, April, July, October). Special meetings may also be called.
Next Meeting: April 17, 2025 at 3:00 p.m.
In-person & Online via Zoom
View below for agendas
This meeting will be held in-person at 203 Eureka Street, Central City, BoCC Hall, and via Zoom. To request an accommodation to participate in this meeting, please notify the County Manager’s Office at 303-582-6010 at least 24 hours prior to the meeting.
Call to Order
- Quorum Call
- Agenda Review & Conflicts of Interest
- Consent Agenda: Approval of Minutes from November 21, 2024
- Election of Chair, Vice Chair, and Secretary
- Review Fall Advertising
- Peak to Peak Byway Matching Grant discussion
- Discuss Winter Advertising (Jan-Mar 2025)
- Review Financials & Annual Report
- New Business
- Next Meeting
Public Comment
Adjourn
This meeting will be held in-person at 203 Eureka Street, Central City, BoCC Hall, and via Zoom. To request an accommodation to participate in this meeting, please notify the County Manager’s Office at 303-582-6010 at least 24 hours prior to the meeting.
Call to Order
- Quorum Call
- Agenda Review & Conflicts of Interest
- Consent Agenda: Approval of Minutes from October 17, 2024
- Update on GAP Membership
- Parks & Rec – Krystal Meyer, Special Events Coordinator
- Review Fall Advertising
- Peak to Peak Byway Matching Grant - Katrina Harms, Vice Chair for Peak to Peak Byway Committee
- Discuss Winter Advertising (Jan-Mar 2025)
- Review Financials
- New Business
- Next Meeting
Public Comment
Adjourn
This meeting will be held in-person at 203 Eureka Street, Central City, BoCC Hall, and via Zoom. To request an accommodation to participate in this meeting, please notify the County Manager’s Office at 303-582-6010 at least 24 hours prior to the meeting.
Call to Order
- Quorum Call
- Agenda Review & Conflicts of Interest
- Consent Agenda: Approval of Minutes from September 12, 2024
- Discuss & Review Fall Advertising
- Review Financials
- Update on 2025 GAP Budget
- Planning & Discussion
- Next Meeting
Public Comment
Adjourn
The Gilpin Advertising Panel convened in-person at the Historic Gilpin County Courthouse and virtually via Zoom. In attendance were Chair Jim Crawford, Vice Chair John Bryan, Barbara Hardt, and Melanie Bleyler, Secretary/Ex-Officio Member.
Call to Order
Chair Crawford called the meeting to order at 3:00 p.m.
Quorum Call
All members present.
Agenda Review & Conflicts of Interest
Chair Crawford requested if there were any changes to the agenda. No updates made. Agenda approved as presented. Chair Crawford also asked if anyone had any conflicts of interest with today’s agenda; Member Hardt said that if there were any votes regarding the Mountain-Ear, she would recuse herself. No other conflicts of interest were voiced.
Consent Agenda: Approval of Minutes from August 15, 2024
Chair Crawford requested for a motion to approve or deny the consent agenda, which included the meeting minutes from August 15, 2024. Member Hardt moved to, “Approve the minutes from the August 15, 2024 meeting.” Vice Chair Bryan seconded the motion, which passed by a vote of 3 to 0.
Discuss & Approve Advertising Expenditures
Notes for creating print ads:
- Add unique QR codes to track which papers are giving us hits.
- Include Gilpin County Logo, date and title of each event, and QR code.
- “Paid for by the Gilpin Advertising Panel (GAP). Interested In having your event listed? Contact me.”
Ms. Bleyler to send content to Member Hardt ASAP to create the ads.
Notes on web page: Include addresses on event page. “Come visit Gilpin” for months when nothing is happening.
Member Hardt made a motion to approve ½ page ads for Allenspark Wind at $40/month, Coal Creek Canyon Mountain Messenger at $104/month, and Highlander Monthly at $60/month, monthly for all three months remaining in 2024. Vice Chair Bryan seconded the motion, which passed by a vote of 3 to 0.
Member Hardt made a motion to approve 1/8-page ads in the Weekly Register-Call at $90 per week with discount for 13 weeks starting October 1. Vice Chair Bryan seconded the motion, which passed by a vote of 3 to 0.
Vice Chair Bryan made a motion to approve 1/8-page ads for the Mountain Ear at $72 per week with discount for 13 weeks starting October 1. Chair Crawford seconded the motion, which passed by a vote of 2 to 0. Member Hardt recused herself citing a conflict of interest.
Vice Chair Bryan will research prices for the Clear Creek Courant and other local papers.
Update on Caricature vs. Gilpin County Visitor Maps
Well over a third of the caricature maps are gone. This is still planned as a 2-year map.
GAP Facebook posts
The GAP can share Facebook boosts off the County’s Facebook page. Member Hardt suggests putting aside $50/month to boost the ads being created for the papers. Try a regular post this month and review in October whether to boost.
Ms. Bleyler will look into whether we are allowed to share events via Nextdoor public agency accounts.
Discussion & Approval of 2025 GAP Budget
There was discussion on the draft 2025 GAP budget as shown below.
Description | 2024 Budget | 2024 Actuals | 2025 Proposed |
|---|---|---|---|
BEGINNING FUND BALANCE | 8,000 | 8,000 | 13,953 |
Lodging Tax Revenue - 10% | 15,500 | 15,500 | 17,355 |
TOTAL REVENUES | 23,500 | 23,500 | 31,308 |
Advertising / Marketing | |||
Print & Digital advertisements | 10,000 | 2,718 | 15,000 |
Flyers / Mailers | 2,000 | 4,000 | |
Promotions | 4,000 | 6,519 | 4,000 |
Outdoor Advertising | 3,000 | ||
Consulting / Professional Services | 3,000 | ||
Office Supplies | 150 | 500 | |
Operating Supplies | 300 | ||
Postage | 500 | 3,000 | |
Professional Dues | - | 300 | 300 |
Legal Notices | 50 | 10 | 50 |
TOTAL EXPENSES | 20,000 | 9,547 | 29,850 |
|
|
|
|
ENDING FUND BALANCE | - | 13,953 | 1,458 |
Print & Digital advertisements – includes print advertising in monthlies and weeklies and small monthly budget for boosting Facebook posts advertising Gilpin County events. Flyer/Mailers includes cost for creating and printing a postcard for the county fair. Outdoor advertising includes estimated budget for a billboard or other outdoor advertising. Postage is to cover the mailing of postcards. Professional Dues is for the Peak to Peak Chamber of Commerce.
Member Hardt made a motion to approve the draft budget as discussed today. Vice Chair Bryan seconded the motion, which passed by a vote of 3 to 0.
Planning & Discussion
Notice of applications for GAP will need to be posted as public notices for two weeks ($5 each week) as we have an open seat each year.
Next Meeting.
The next meeting of the GAP will be on Thursday, October 17, 2024, at 3:00 p.m. at the Historic Courthouse and online via Zoom.
Adjourn
The next meeting of the GAP will be on Thursday, October 17, 2024, at 3:00 p.m. at the Historic Courthouse and online via Zoom.
A signed and recorded version of these minutes are available through the Clerk & Recorder's Office.
The Gilpin Advertising Panel convened in-person at the Historic Gilpin County Courthouse and virtually via Zoom. In attendance were Chair Jim Crawford, Vice Chair John Bryan, Barbara Hardt, and Melanie Bleyler, Secretary/Ex-Officio Member.
Call to Order
Chair Crawford called the meeting to order at 3:04 p.m.
Quorum Call.
All members present.
Agenda Review & Conflict of Interest.
Chair Crawford requested if there were any changes to the agenda. No updates made. Agenda approved as presented. Chair Crawford also asked if anyone had any conflicts of interest with today’s agenda; there were no conflicts.
Consent Agenda.
Chair Crawford requested for a motion to approve or deny the consent agenda, which included the meeting minutes from July 17, 2024. Member Hardt moved to, “Approve the minutes from the July 17, 2024 meeting.” Vice Chair Bryan seconded the motion, which passed by a vote of 3 to 0.
Financial Report.
Joe Allaire, Finance Director, presented the current financials. Line 5549 shows $6818.75 in expenses in 2024 as of July 31, 2024. The GAP can spend the budget of up to $15,500 for 2024 whether the taxes have been fully collected or not. Payments come in on a quarterly basis. Since GAP has been classified as a fund, any unspent budget will roll over to the next year.
Update on Peak-to-Peak Chamber of Commerce Caricature Maps.
Looked at the new caricature maps. They are going fast at Allenspark, Nederland, and Central City visitor centers. These will probably have to be printed every year.
Distribution of Gilpin County Tourist Maps.
Ms. Bleyler took a box of maps to Member Hardt at the Gilpin County Fair. Member Hardt put them out on The Mountain-Ear tables at the fair, the Nederland Farmer’s Market, and other places where The Mountain-Ear hosts a table. Question as to whether the GAP will want to do a reprint or whether the caricature maps will replace the need for the Gilpin County maps. Ask the Central City visitor center if they’ve seen a decrease in interest in Visitor map since print of caricature maps.
2025 GAP Budget Discussion.
Director Allaire estimated roughly $17,355 for next year’s GAP budget plus a rollover from what hasn’t been spent in 2024. The GAP should provide a high-level idea of how it plans to spend the money next year to the Board of County Commissioners. GAP needs to provide a budget to Director Allaire by October 10.
Goals/Vision Discussion
Promote tourism. Put ads in monthly community newspapers. Advertise Gilpin County Fair. Promote other community center classes, etc. Promote events in other cities? Promote Hiking, camping.
Can we promote on Facebook using county account – or using our own GAP Facebook page. Ms. Bleyler will research and share with the GAP.
For print ads, GAP can ask one of the publications to design the ad for GAP and give GAP the rights to use in other places.
Upcoming promotional opportunities:
- Halloween events
- Winter Arts Festival
Next meeting: look at ad prices, etc., determine which events we can promote each month. GAP could produce a list of events in Gilpin County in a column similar to what is in Mountain Ear.
Member Hardt will share information with Ms. Bleyler on deadlines and costs to share with rest of the panel prior to the next meeting.
Planning & Discussion
Notice of applications for GAP soon as we have an open seat each year.
Next Meeting.
The next meeting of the GAP has been changed. It will be held on Thursday, September 12, 2024, at 3:00 p.m. at the Historic Courthouse and online via Zoom.
Adjourn.
Member Hardt made a motion to adjourn the meeting. Vice Chair Bryan seconded the motion. The motion passed 3 to 0. Chair Crawford adjourned the meeting at 4:40 p.m.
A signed and recorded version of these minutes are available through the Clerk & Recorder's Office.
The Gilpin Advertising Panel convened in-person at the Historic Gilpin County Courthouse and virtually via Zoom. In attendance were Chair Jim Crawford, Vice Chair John Bryan, Barbara Hardt via Zoom, and Melanie Bleyler, Secretary/Ex-Officio Member.
Call to Order.
Chair Crawford called the meeting to order at 2:00 p.m.
Quorum Call.
All members present.
Agenda Review & Conflict of Interest.
Chair Crawford requested if there were any changes to the agenda. No updates made. Agenda approved as presented. Chair Crawford also asked if anyone had any conflicts of interest with today’s agenda; there were no conflicts.
Consent Agenda.
Chair Crawford requested for a motion to approve or deny the consent agenda, which included the meeting minutes from April 17, 2024. Member Hardt moved to, “Approve the minutes from the April 17, 2024 meeting.” Vice Chair Bryan seconded the motion, which passed by a vote of 3 to 0.
Financial Report.
Ms. Bleyler shared the most recent lodging tax funds received for a total of $7,850 in revenue for the GAP account as of June 30, 2024. Total budget for GAP is $15,500 for 2024. Expenses as of June 30, 2024 are $6,818.75. Member Hardt motioned to accept the financial report. Vice Chair Bryan seconded the motion, which passed by a vote of 3 to 0.
Update on Peak-to-Peak Chamber of Commerce Caricature Maps.
Gilpin Advertising Panel members approved the ad for the caricature maps via email on Tuesday, May 28, 2024. The maps should be out in a few weeks.
Distribution of Gilpin County Tourist Maps and Feedback.
Overall, there is positive acceptance of the tourist maps. Feedback from businesses and centers indicate that visitors are taking the maps. There has been feedback as well that there are typos and missing businesses. These will be addressed if we do another run of the maps but there is no plan to reprint them at this time.
Twenty-thousand maps were printed. At least eleven thousand have been distributed: Mountain Poppy, KOA, Peak to Peak Market & Liquor, Grand Z, Shops in the HARD district, JKQ, Base Camp, Black Hawk Pizza, Idaho Springs Visitor Center, Horseshoe Casino, Lady Luck, county buildings, library, Rollinsville businesses, Golden Gate Canyon State Park, Taggert’s, Mid-County Liquors, Underground Liquors.
Ms. Bleyler will take a box of maps to Member Hardt at the Gilpin County Fair this weekend. Member Hardt can put them out on The Mountain-Ear tables at the fair, the Nederland Farmer’s Market, and other places where The Mountain-Ear hosts a table. Member Hardt also offered to drop some off at Roy’s and at the Nederland Visitor’s Center.
Other locations suggested were Georgetown and Golden Visitor Centers and any other visitor centers. If members are in those areas, then perhaps they can deliver them. Otherwise, we could look into shipping them.
Election of Gilpin Advertising Panel (GAP) Secretary.
Vice Chair Bryan nominated Ms. Bleyler to the role of GAP Secretary. Member Hardt seconded the nomination which passed by a vote of 3 to 0.
Next Meeting.
The next meeting of the GAP will be held on Wednesday, August 21, 2024, at 2:00 p.m. at the Historic Courthouse and online via Zoom.
Adjourn.
Vice Chair Bryan made a motion to adjourn the meeting. Chair Crawford seconded the motion. The motion passed 2 to 0 as Member Hardt had to leave the meeting after election of the secretary. Chair Crawford adjourned the meeting at 3:11 p.m.
A signed and recorded version of these minutes are available through the Clerk & Recorder's Office.
Gilpin Advertising Panel Role
The Gilpin County Advertising Panel (GAP) shall be responsible for administering a portion of the lodging tax revenue fund for advertising and marketing tourism in Gilpin County.
Interested in joining the GAP? Gilpin County will accept applications from individuals wishing to serve on the Gilpin Advertising Panel (GAP) each September - October for terms starting January of the following year. Applicants must be Gilpin County residents with a background in tourism or marketing. Priority will be given to those residing in the unincorporated portions of the county. The appointed individual will serve a term of three (3) years. If interested, email a letter of interest, including relevant qualifications/resume, to mbleyler@gilpincounty.org. You can also submit materials in-person to the County Manager’s Office, 203 Eureka Street, Central City, CO 80427.
Meetings
If you have any questions regarding the next meeting, please contact Melanie Bleyler via email or at 303-582-6010. Extra meeting material/handouts are typically available at the meeting on a first come, first serve basis. If you would like a copy of the material sent to the Gilpin Advertising Panel, please email Melanie Bleyler to make such a request.
An ADA accessible entrance is located from the back parking lot, which is accessible from West 1st High Street. General parking can be found in the Courthouse lot or in the Teller lot across the street from the Courthouse, when the opera is not in session.